Sherlen Archibald / Advisor
Sherlen Archibald is a partner at AGW Group, a cultural marketing and communications firm that connects brands with consumers through passion points such as art, music, style and tech. Clients include brands such as Red Bull, Soho House and Target.
Mr. Archibald started early in the entertainment industry as a classical pianist graduating to contemporary music through working projects at Universal Classics, MTV and Sony BMG. It was at SonyBMG , he would cut his teeth, handling communications and marketing for artists such as Usher, Jamie Foxx and Mario, while working with a myriad of fashion and music publications such as Interview, FADER, iD Magazine, Rollingstone and VOGUE amongst others.
Pablo Freund / Advisor
Pablo Freund is a committed problem solver, change maker and social entrepreneur based in Brooklyn, NY. Throughout the years, Pablo has collaborated with many entrepreneurs in various capacities. . His passion is to combine his expertise in finance and management with whole-systems approaches and design, devising strategies that unlock unexpected and extraordinary potential. Pablo is currently the Co-Founder and COO of Be Girl.
Prior to founding Be Girl, Pablo was Managing Director at the Buckminster Fuller Institute where he focused on building the institutional resources and tools to help individuals drive forward strategies to build a world that works for 100% of humanity.
Mahmoud El Hamamsy / CFO
Mahmoud is a Managing Director and Founder of TVM Associates, LLC, a management consulting firm that assists clients in capitalizing on their market opportunities. Prior to TVM, he spent 21 years at AT&T, starting at Bell Labs and progressing as one of the leaders of the M&A team that helped AT&T get into the Wireless business and launch its online services business. After AT&T he became CEO of ModelWire, an online business that facilitates transactions for the Fashion industry. At ModelWire he raised the seed funds, implemented control systems and managed the company through its development and growth stages.
Mahmoud holds a PhD in Physics from the City University of New York and an MBA in Finance/Accounting from New York University. He has 11 patents.
RIC MCCONKEY / DEVELOPMENT TEAM
Obviously Social / Social Media Marketing
Mae Karwowski is the owner of Obviously Social. She directs the social media strategy, web, app development and community management for clients in across all industries, including ecommerce and education. Before founding Obviously Social, Mae directed social media for Gilt City, part of Gilt Groupe, and oversaw social execution for clients such as Bravo, JCPenney, Coca Cola, UGG and Alamo Rent-A-Car with the agency 360i. She attended St Paul’s School and then matriculated at the University of North Carolina at Chapel Hill with honors and a B.A. in Philosophy.
Lauren Mangiaforte is a copywriter and communications strategist. Before joining forces with Obviously Social, she worked as a freelance writer, branding specialist, and social consultant for clients such as AOL, NewsCred, The Huffington Post, Trish McEvoy, and Bark! (A Creative Agency). Hailing from Chicagoland, Lauren is a graduate of Saint Mary’s College (Notre Dame, IN) and holds a master’s from the University of St Andrews in Scotland. Her first novel, The Boys Who Wouldn’t Grow Up, was published in November 2013. obviouslysocial.com
superscript / writing, editing, research, strategy, programming
Superscript is a New York-based editorial consultancy specializing in writing, editing, and content strategy across a broad range of media channels and platforms. Superscript finds new, effective ways of communicating ideas to broad audiences through accessible and engaging publications and programming. Recent work has included projects for MoMA, the Museum of Arts and Design, and the 2014 Venice Architectural Biennale. In 2012, Superscript was named an “American Influencer” in architecture and design media by Surface magazine. superscript.com
Nathan Richardson / Advisor
Nathan Richardson is a well-known technology & digital entrepreneur. Currently, he is building Trading Ticket, LLC, a patent pending technology that enables online trading with customer’s existing brokerage accounts from any publisher site. He co-founded #waywire with Mayor Cory Booker. Prior to #waywire, he built, launched and served as the President of Gilt City, a subsidiary of Gilt Groupe, Inc. Nathan also led the launch of GiltMAN. He was the C.E.O. of ContentNext Media, where he led the sale to Guardian Media/UK. Nathan served as the Head of DowJones Online, where he oversaw Marketwatch, WSJ.com, Barrons.com and several other vertical sites. He spent several years building, growing and leading Yahoo! Finance into the number-one online finance and business destination, the site named most influential by Institutional Investor. Nathan was part of the original team at DotBank prior to its sale to Yahoo; was as an Emerging Markets Associate with Citibank in Istanbul, Warsaw, Johannesburg and Jeddah; and served as the Country Director for the International Rescue Committee in Liberia. Earlier in his career he served a Peace Corps volunteer in Senegal. Nathan serves as a board member with Caribe Media Inc., and as an advisor to several early stage venture backed companies.
Our Inaugural Ambassadors & Fearless Testers
We are thankful for the tireless testing and crazy great content delivered by: Eric Martin, Danielle Martin, Christina Ferwerda, Bang Chau, Tia De Leon, Erica Lai, Dorie Schatteman, Rigoberto Lara, Lisa Maione, Matthew Watson, Pablo Freund, Jon Sorrentino, Andrew Vilchez, Jemma Rose Brown, Derek Springsteen, Sheri Sandler, Jessica Kingdon, William Brosnahan, and Steve Haslip
Credits and Thanks
Credits: NYC High Line photo by Sean Pavone, NYC skyline photo by Alinute Silzeviciute, Standpipe photo by Matthew Watson, Welling Geishas by Ken Brown, MoMA Garden by Deborah Nevins, Albert Frey clock (in app) + Open by Stuart Watson, Fourth Ave Bldg by Jeffrey Zeldman. Thanks to: Amanda Rigie - social marketing + curator content, Eva Sandler - project coordination, Matt Watson - ongoing photography. Grace Danico - website design and development, Charlie Costantini - product and UX/UI design consultation, Ramani Narayan - development/engineering consultation.